Analysis for
bit.ly
FlareAI™ Summary
Bitly's Connections Platform offers URL shortening, QR code generation, and link management. The site uses valid SSL encryption and has a domain age of over 28 years. Despite this longevity, Bitly appears on one blacklist. FlareAI's risk assessment gives Bitly a score of 85/100, indicating a generally safe website. Users should exercise caution due to the blacklist status, especially when clicking shortened links.
Score Breakdown
How we calculated the Flare Score based on positive and negative signals.
Positive Signals
Negative Signals
Pro Tip: A valid SSL certificate is a basic requirement for any trustworthy site, but it doesn't guarantee the site is not a scam.
SSL & Security
SSL certificate and security headers configuration
SSL Certificate
Security Headers
Domain & WHOIS Information
DNS Configuration
Domain Name System records and email security configuration
HTTP Headers
Key server response headers for security analysis.
IP Geolocation
Server location and network information
Email Configuration
Email security and authentication records (SPF, DKIM, DMARC).
Performance Metrics
Website loading speed and performance analysis
Good performance, but there's room for optimization to improve loading speed.
Blacklist Check
Checking if this domain is listed on major security blacklists.
Discovered Subdomains
Publicly accessible subdomains associated with this domain.
Privacy & Trackers
These trackers may be used for analytics, advertising, or site functionality.
Website Screenshot
In-Depth Analysis
Overview
Bitly's Connections Platform, accessible at bit.ly, is a comprehensive link management solution. It goes beyond simple URL shortening, offering features like QR code generation, link analytics, and landing page creation. The platform requires user login and offers paid subscription plans for advanced functionalities.
Security Assessment
Bit.ly possesses a valid SSL certificate issued by DigiCert, ensuring encrypted communication. The domain is relatively old (28+ years), which generally indicates trustworthiness. However, it's listed on one blacklist, raising a flag for potential past misuse or association with malicious content. The site uses WordPress, which requires diligent security updates to prevent vulnerabilities.
Trust Level
With a FlareScore of 85/100, Bit.ly is considered relatively safe, but not without caveats. The blacklist presence lowers the trust level. While the SSL certificate and domain age are positive indicators, users should exercise caution.
Recommendations
Despite its overall safety rating, users should be wary of shortened links, especially those received from untrusted sources, as they could redirect to malicious websites. Always preview the destination URL before clicking. Bit.ly itself appears secure, but its service can be exploited by malicious actors. Users should also review Bitly's privacy policy to understand data collection practices.
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