Analysis for

bit.ly

85
Flare Score
Safe

FlareAI™ Summary

Bitly's Connections Platform offers URL shortening, QR code generation, and link management. The site uses valid SSL encryption and has a domain age of over 28 years. Despite this longevity, Bitly appears on one blacklist. FlareAI's risk assessment gives Bitly a score of 85/100, indicating a generally safe website. Users should exercise caution due to the blacklist status, especially when clicking shortened links.

+7.1%
than category average
United States
Server Country
28 years
Domain Age

Score Breakdown

How we calculated the Flare Score based on positive and negative signals.

Positive Signals

Valid SSL certificate from trusted issuer
Established domain (2+ years old)
Strong email security (SPF, DKIM, DMARC)
Has privacy policy and cookie compliance
Fast loading times
Active social media presence
Contact information available

Negative Signals

Pro Tip: A valid SSL certificate is a basic requirement for any trustworthy site, but it doesn't guarantee the site is not a scam.

SSL & Security

SSL certificate and security headers configuration

Security Score
80/100
✓ Valid SSL (40) ✓ HSTS (20) ✗ CSP (20) ✓ X-Frame (20)

SSL Certificate

Issuer
DigiCert Inc
Valid From
Mar 26, 2025
Valid Until
Mar 25, 2026
115 days remaining

Security Headers

HSTS
X-Frame-Options

Domain & WHOIS Information

Domain Age
28 years 7 months
Registered Apr 23, 1997
Very High Trust
Established domain (5+ years) - High trust indicator
Registrar
Unknown
Registration Date
Apr 23, 1997 (28 years ago)
Last Updated
N/A
Expiration Date
N/A
Server Location
United States
Abuse Contact
N/A

DNS Configuration

Domain Name System records and email security configuration

Email Security
SPF
DKIM
DMARC
Basic
2
A
5
MX
11
TXT
8
NS

HTTP Headers

Key server response headers for security analysis.

Security (2)
Clickjacking Protection
HSTS
Web Server
nginx
Proxy/CDN
1.1 google, 1.1 goog...
Cache Policy
no-cache

IP Geolocation

Server location and network information

United States
United States
New York
IP Address
67.199.248.10
ISP / Hosting
Google LLC
Coordinates
40.7399, -73.9905
Country Code
US

Email Configuration

Email security and authentication records (SPF, DKIM, DMARC).

Performance Metrics

Website loading speed and performance analysis

85
Average
Load Time
0.36s
Excellent
Page Size
0.13MB
Optimized
Requests
110
Many
Overall
85/100
Performance score

Good performance, but there's room for optimization to improve loading speed.

Blacklist Check

Checking if this domain is listed on major security blacklists.

Spamhaus DBL
Blacklisted
SURBL
Safe

Discovered Subdomains

Publicly accessible subdomains associated with this domain.

www.bit.ly
api.bit.ly

Privacy & Trackers

2 Trackers Found
Privacy Policy
Google Tag Manager
General
Optimizely
General

These trackers may be used for analytics, advertising, or site functionality.

Website Screenshot

bit.ly screenshot

In-Depth Analysis

Overview

Bitly's Connections Platform, accessible at bit.ly, is a comprehensive link management solution. It goes beyond simple URL shortening, offering features like QR code generation, link analytics, and landing page creation. The platform requires user login and offers paid subscription plans for advanced functionalities.

Security Assessment

Bit.ly possesses a valid SSL certificate issued by DigiCert, ensuring encrypted communication. The domain is relatively old (28+ years), which generally indicates trustworthiness. However, it's listed on one blacklist, raising a flag for potential past misuse or association with malicious content. The site uses WordPress, which requires diligent security updates to prevent vulnerabilities.

Trust Level

With a FlareScore of 85/100, Bit.ly is considered relatively safe, but not without caveats. The blacklist presence lowers the trust level. While the SSL certificate and domain age are positive indicators, users should exercise caution.

Recommendations

Despite its overall safety rating, users should be wary of shortened links, especially those received from untrusted sources, as they could redirect to malicious websites. Always preview the destination URL before clicking. Bit.ly itself appears secure, but its service can be exploited by malicious actors. Users should also review Bitly's privacy policy to understand data collection practices.

User Reviews and Complaints

Share your experience with this site or ask questions. Your comments help the community.

No reviews yet.